Luciano: artisanal ice cream
In the vibrant city of The Hague, surrounded by historical charm and international allure, you'll find two gems of ice cream parlors: Luciano Den Haag on Frederik Hendriklaan, affectionately known as 'De Fred', and Luciano De Trees in the cozy Theresiastraat, also known as 'De Trees'.
The Luciano experience
The name Luciano is synonymous with craftsmanship, passion, and artistry. The story began in 1983 when Luc Blok took his first steps into the world of ice cream making. What started as a vendor with an ice cream cart grew into a national sensation, with now 12 locations spread across the Netherlands. The secret? Quality and drive always prevail.
At Frederik Hendriklaan, Luciano Den Haag immerses you in a world of flavors and aromas. With 24 different ice cream flavors, freshly made every day and tailored to the season, there's always something new to discover. But it goes beyond just ice cream; here you can also enjoy custom-made fresh milkshakes and the warm ambiance of the salon. And on sunny days, the cozy terrace beckons, where you can relax and treat yourself.
Artisanal Creations
In Theresiastraat, you'll find Luciano De Trees, where Pierino Calia, a chef with 30 years of experience in Italian cuisine, shares his passion for artisanal ice cream. With a display case full of 28 tempting flavors, freshly made daily in the 'ice laboratory', a visit to De Trees is a true feast for the senses. And for coffee lovers, this is also the right place, with the best coffee on Theresiastraat, accompanied by homemade cakes and coconut macaroons that are a true delight to taste.
Behind every scoop of ice cream lies a story of dedication and love for the craft. Luc Blok, SVH Master Ice Cream Maker and creative mind behind the Luciano empire, has elevated ice cream making to an art form. His quest for perfection has led to numerous awards and accolades, including the title of 'ice cream parlor of the year' and 'Craftsman of the year'. And as chairman of the Guild of Master Ice Cream Makers, he shares his knowledge and passion with the next generation of artisans.